Consumers have shown increasing interest in sustainable products and shopping. While 64% of consumers worldwide express concern about sustainability, 75% struggle to identify sustainable products or practices. Product pages have a unique opportunity to educate, engage, and excite customers about shopping sustainably.
We’re showcasing our favorite examples of how images, text, graphics, and layouts are promoting sustainability and responsible sourcing. Product pages are no longer just about displaying items for sale; they are powerful tools for communicating a brand's commitment to ethical practices and environmental stewardship. By integrating thoughtful design elements, clear messaging, and engaging visuals, brands can highlight their sustainability efforts and educate consumers.
From informative icons to detailed descriptions and eye-catching graphics, each element on a product page can play a crucial role in conveying a brand's sustainability story. Let’s explore how some brands excel in this aspect and set a benchmark for others to follow.
No Nasties
Why do we love it?
The power of good copywriting! One could argue that No Nasties manages to pack a substantial amount of information onto a single product page. However, their light-hearted and engaging copy effectively balances the volume of details the brand aims to convey. This approach makes sure the customer is not overwhelmed, making the information more digestible and giving the brand a human voice.
Happy Earth
Why do we love it?
Clean, simple, and straight to the point, Happy Earth puts its sustainability practices at the very top of the product information. They make it clear from the beginning that sustainability is a core value for them. However, to not completely steal the show from the product itself, they use standard icons. When you hover over these icons, a brief explanation pops up, describing what each one means. This approach is so simple yet effective. By giving sustainability an equal footing with the product name, they communicate to their customers that they are committed to being environmentally responsible in every aspect of their business.
8000 Kicks
Why do we love it?
We can’t resist an emoji list. Why does it make everything feel so much more readable and engaging when there’s a colorful emoji next to it? It’s almost as if the emojis add a touch of personality and fun to the text, making it more appealing to the reader. But the real reason we selected 8000 Kicks is not just because of the emojis; they are leveraging every opportunity to include more images below the fold. They meticulously explain their choices in materials and highlight the benefits of these materials next to high-quality and engaging images. This thoughtful approach not only informs but also captivates the audience. They’re truly maximizing every opportunity to connect with their audience through visual storytelling.
Nudea
Why do we love it?
If you haven’t caught on to the trend, we love it when brands make it easy to understand everything about the product. The more images, emojis, and graphics, the better! In the case of Nudea, they excel in transparency by displaying the carbon emissions of a product in a handy little graph. This visual representation makes it effortless for consumers to grasp the environmental impact of their purchase. And giving the graphic its own section ensures that this information doesn’t get lost amongst other text. Nudea's approach to incorporating clear and engaging visuals aligns perfectly with its commitment to sustainability.
