Mastering Video in e-commerce: Challenges and opportunities - FLOW: Barcelona

We brought together experts from different brands to discuss their approach to video.

You'll hear how each has handled the challenges, pitfalls, and opportunities of creating and implementing video on PDP and beyond.

• What the end consumer sees vs. what the studio professional sees
• Color matching considerations: who’s monitor is right?
• Workflow overhauls and how to increase daily volume using customer insights

You'll hear about:

• How to prepare for the different resources required for video production
• Tackling post-production for video
• Workflows and tools to support efficient video production
• And of course, ROI. Is it worth the investment (and how to measure this)