Art Direction Trends in E-commerce Visuals

Did you know 95% of all purchases will be made online by 2040? Jo Bird, Independent Creative and Brand Consultant, dropped this knowledge on us to kick off her session. As many brands have optimized for efficiency over the years, she preaches leaning into optimizing for the soul to not end up looking like every other product page. In this session she then outlined 5 trends to help convey the ‘soul’ of your brand in visuals.