Commercial Implementation Of Gen AI In E-Commerce: Real-Life Use Cases

From McCann Manchester, we were joined by Faye Garland, Creative Technology Manager, and Criss Richards, Head of Creative Technology. They shared some real-life use cases of how generative AI is being used already. The implementation of generative AI has come a long way, but we cannot expect 100% perfection from it. Faye underlines that if Gen AI can improve your work by 20%, it’s worth using.