Finding The Green Zone For GenAI In E-Commerce

"Kelsey Farish, Media Lawyer at Reviewed & Cleared, joined us again this year to provide a refresher and update on laws and regulations around Gen AI in e-commerce. There are numerous benefits to using Gen AI, which have been talked about endlessly, and Kelsey was there to be the voice of reason and let us know how we can deal with some of the risks that come along with it. The risks range from unhappy customers to the lack of transparency to lawsuits due to copyright violations. The EU Artificial Intelligence Act is coming into effect in August 2025 to help put regulations in place around Gen AI. What can you start doing to prepare? Kelsey provided some points to think about as you start your Gen AI journey"