Shaping Creative Standards In A Tech-Driven Landscape

We finished the day with Brian Guidry, Pixelz's Chief Growth Officer. Brian gave us a short history lesson on the technology that has helped shape and change our industry, highlighting the fact that with each new advancement, we’ve entered into a cycle of resistance before implementation and change. As the speakers at FLOW have highlighted, Gen AI, CGI models, and 3D are already being used, and the range of offerings has exploded. Brian asks us to pause, reflect, and hit the reset button. Take this moment to figure out your new creative standards that incorporate these new technologies. He also highlighted a few questions to ask yourself as you start creating these standards, check them out in this session!