In-house vs Freelance Creatives: Creating a Culture Of Collaboration with Michael Zubcic
"What does it take to run a high-performing e-commerce photo studio? In this episode, Michael Zubcic, Group Manager of Photo Studio Operations at Marco Polo, takes us behind the scenes of his decade-long journey, from starting as a freelance light assistant to leading a full-scale production team.
We dive into the challenges of managing internal and external creatives, the art of implementing new technology, and how Michael successfully navigated a cyberattack that wiped out the studio’s entire infrastructure. He also shares valuable insights on spotting red and green flags when hiring freelancers and building a studio culture where people thrive.
If you are in the world of e-commerce photography, studio management, or just love a great career growth story, this episode is a must-listen!"
Top takeaways:
Takeaway 1: Navigating Change and Innovation in E-Commerce Studios
From implementing Creative Force to overcoming a cyberattack that wiped out the studio’s entire infrastructure, Michael has tackled major challenges head-on. His experience shows that successful studio management requires adaptability, problem-solving, and a deep understanding of both technology and team dynamics. Change is inevitable—how you manage it defines your success.
Takeaway 2: Building a Strong Studio Culture with Internal and External Teams
At Marc O’Polo, freelancers and in-house creatives work seamlessly together, creating a culture of collaboration and long-term relationships. By carefully matching personalities, fostering a positive environment, and ensuring freelancers feel as valued as internal staff, Michael has built a studio where people genuinely enjoy working. His approach proves that a strong team culture is just as important as technical expertise.
Takeaway 3: Spotting Red and Green Flags When Hiring Freelancers
Finding the right freelancers isn’t just about reviewing portfolios—it’s about understanding how they collaborate. For Michael, a strong recommendation from a trusted industry contact is the ultimate green flag. On the flip side, red flags often come from past colleagues sharing concerns about reliability or teamwork. He also emphasizes that portfolios alone don’t tell the full story—how someone communicates, adapts to feedback, and fits into the studio’s culture matters just as much as their technical skills.
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