Building a Career as a Creative Technologist with Criss Richards
What exactly does a creative technologist do, and how is AI transforming the way we work? In this episode, Criss Richards, Creative Technologist at McCann Manchester, takes us inside the evolving world of creative technology. We explore the skills that make a great creative technologist, how professionals from photography can transition into tech, and why AI is not a threat but a tool for innovation. Criss also shares insights on the latest advancements in Generative AI, and what the future holds for creative workflows.
Whether you’re a creative looking to expand your skill set or just curious about the intersection of tech and artistry, this episode is packed with inspiration and insights you won’t want to miss!
Top takeaways:
Takeaway 1: The Expanding Role of a Creative Technologist
Criss Richards breaks down what it means to be a creative technologist, a role that blends technology, creativity, and problem-solving. While the position varies across industries, it often involves integrating AI, automation, and new tools into creative workflows. As technology rapidly evolves, the role continues to shift, making adaptability and a passion for learning essential.
Takeaway 2: How Creatives Can Transition into Tech
You don’t need a deep engineering background to step into creative technology. Many professionals come from photography, 3D design, and production, learning technical skills along the way. If you’re already working with complex tools, experimenting with AI, or optimizing workflows in a studio, you may be closer to this career path than you think. Curiosity and a problem-solving mindset are key.
Takeaway 3: The Future of AI in Creative Workflows
Generative AI isn’t just hype—it is already reshaping creative industries. Brands are experimenting with AI-generated campaigns, while tools like Midjourney, Runway, and Sora continue to improve. However, Criss emphasizes that AI is a tool, not a replacement for human creativity. The best results still come from skilled artists and photographers who understand composition, lighting, and storytelling, as well as the tech.
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