E-commerce As Entertainment with Mateusz Zablocki
Photographer, software engineer, and jewelry designer. Also an ultra-marathon runner and motorbiker. Mateusz Zablocki’s personality is full of surprises, and so is his journey and ideas about the e-commerce industry. In this episode, we explore how online shopping compares to Netflix binge-watching and Spotify’s recommendation engine. We discuss the blind spots of current e-commerce offerings, and how the combination of technology innovation online with an old-school print magazine can be a recipe for success for fashion brands. This episode will keep you entertained and curious from start to finish!
P.S. Unfortunately, the sound quality of this episode is not up to our standards. We did our best on the post-production front, but sincerely apologize for any inconvenience. Thank you for your understanding!
Top takeaways:
Takeaway 1: E-Commerce as Entertainment
Mateusz Zablocki challenges traditional views of e-commerce by comparing it to platforms like Spotify and Netflix. He emphasizes the potential for personalized and engaging experiences that go beyond transactional shopping. By integrating storytelling and editorial content, brands can create an immersive and entertaining environment that keeps customers coming back.
Takeaway 2: The Role of Technology in Shaping E-Commerce
Mateusz sees immense potential in emerging technologies like AI, AR, and the Apple Vision platform. While these tools are still evolving, they offer exciting possibilities for improving customer experiences, from personalizing product displays to enhancing practical features like furniture visualization. For Mateusz, technology is a complement, not a replacement, to creativity and human expertise.
Takeaway 3: Balancing Innovation with Well-Being
As a driven and highly creative professional, Mateusz openly discusses his experiences with burnout and the importance of setting boundaries. His advice is to acknowledge personal limits, focus on delegation, and find time to recharge through hobbies and passions. By pacing yourself and adopting a marathon mindset, you can stay resilient while navigating the fast-paced and demanding world of e-commerce innovation.
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