AI Model Images in E-commerce: Facts vs Fiction

April 1st, 2025 - 5pm CET - 11am ET - 8am PT

There's been a lot of talk around the use of AI models and AI-generated images in e-commerce. In this episode, we aim to navigate this new and intricate world by discussing common beliefs and uncovering the reality behind them, focusing on topics like costs, customer perceptions, representation and diversity, and much more!

Together with our guests, ecom creative experts Carlos Leon and Kevin Mason, we’ll explore how to approach the use of AI-generated model images, from the challenges of meeting brand standards and integrating them with traditional photography to their limitations in achieving realistic results.

Carlos Leon

Carlos Leon

Creative Manager & Photographer
Kevin Mason

Kevin Mason

Director
Studio Workflow
Katrine Rasmussen

Katrine Rasmussen

CMO
Pixelz

Here is what
you will learn

1

Get expert opinions on what’s fact and fiction in general statements about the topic

2

Explore what to consider when approaching AI-generated model images

3

Discuss the limitations, challenges and technical aspects